Why certify in the digital world?

Increasingly, the visibility and validation of the skills and achievements of both students and collaborators has become essential. Certifying in the digital world not only improves employability and motivation, but also strengthens the reputation of educational institutions and companies. Discover the advantages of digital credentials and why they are the natural evolution of traditional certificates.

What are digital credentials?

Digital credentials are electronic certifications that validate and verify a person’s skills, achievements and competencies. Using advanced technologies such as blockchain, these credentials are secure, difficult to forge, and easily shareable on digital platforms and social networks.

There are three types of digital credentials: Insignia, certificates y digital professional titles.

Unlike traditional paper certificates, digital credentials offer interactivity and richer context, allowing holders to showcase their academic and professional development more effectively and authentically.

Digital Credentials vs. Traditional certificates

1. Interactivity and engagement Digital credentials are dynamic and can include metadata, links to projects, detailed descriptions and testimonials, providing richer context than simple PDFs or physical certificates.
2. Saving time and resources Issuing and managing digital credentials is faster and cheaper than traditional methods. Additionally, digital systems allow for more efficient tracking and reporting.
3. Less environmental impact By eliminating the need for paper and ink, Digital credentials are an ecological option that contributes to sustainability.

Why do digital credentials have more advantages than LMS certificates?

Unlike traditional certificates offered by learning platforms or LMS (Learning Management Systems), digital credentials are much more interactive and verifiable. While LMS certificates are typically simple PDFs with no real-time verification capability, digital credentials are backed by blockchain technology, ensuring their authenticity and preventing forgeries.

Additionally, digital credentials can include detailed metadata, providing more information for employers and other stakeholders. This interactivity and additional security make digital credentials a much more powerful tool for validating and displaying competencies in today’s professional and academic environment.

Advantages of certifying skills in the digital world

1. Verifiable and secure credentials Digital credentials are difficult to forge. Using advanced technologies such as blockchain, they ensure the authenticity and veracity of each certification, providing confidence to both employers and educational institutions.
2. Ease of access and use Unlike traditional certificates, digital credentials can be easily stored, shared and verified online. This eliminates the need for paper, reducing costs and making document management easier.
3. Greater visibility and projection When students and collaborators share their digital credentials on social networks and professional platforms such as LinkedIn, they not only show their achievements, but also project the brand of the institution or company. This creates an organic and effective chain of visibility.

Brand projection as a consequence of certifying in the digital world

1. Measurement of impressions and views

Digital credentials allow you to measure reach and interaction. Every time a student or collaborator shares their achievement on social networks, views and impressions are generated that benefit the issuing brand.

2. Value of organic impressions

Unlike paid advertising, organically shared credentials reach professional and social contacts in a more authentic and reliable way, increasing the likelihood of interaction and engagement.

3. Example of impact

A program that certifies a thousand students or collaborators can result in around 40 thousand impressions in a period of 30-45 days. These impressions, generated organically, are invaluable for brand projection and can be easily measured through the digital certification platform.

In conclusion, the adoption of digital credentials becomes a key differentiating factor for both companies and educational institutions.

For HR Managers:

This tool not only represents a modern way to recognize and value your collaborators, but also boosts motivation, commitment and talent retention. Employees who receive and can publicly display their achievements feel more valued and connected to their organization, which translates into a more positive and productive work environment.

For Universities and other Educational Institutions:

Implementing a digital credential system means being at the forefront of education. Not only are students better prepared for the job market, but the perception of the institution is also improved, attracting new students and standing out in a highly competitive educational environment. In addition, the visibility provided by digital credentials on social networks and professional platforms can position the institution as a leader in innovation and educational quality.

The transition to digital credentials is a step towards the future, an investment in the reputation of the organization and a commitment to the continuous professional development of its members. It is not just about following a trend, but about adopting a practice that will bring tangible and sustainable benefits in the long term.

Don’t wait any longer to take the next step in digital certification! Create your free account on the Acreditta platform and begins to issue digital credentials that revolutionize the way competencies are validated and made visible. Take advantage of all the advantages that digital credentials can offer and position your organization as a leader in the digital era.

Subscribe to blog here and receive all our content