How to configure "Acreditta Marketing Insights"

🌐 Why is it important to use Google Analytics when issuing digital credentials?

Integrating Google Analytics with Acreditta lets you get key insights into how users interact with the digital credentials you’ve issued.

👉 Some reasons it matters:

1. Measuring impact: know how many times credentials are viewed and identify which ones get the most reach.
2. Understanding your audience: understand which countries, cities, or devices users access from, and analyze the profiles of who validates or shares your credentials.
3. Optimizing your strategy: assess which training programs or recognitions get the most visibility, and make data-driven decisions to improve credential adoption.
4. Value for institutions: present reports with reliable metrics to partners, students, or collaborators, and show the return of using digital credentials in terms of reach and positioning.

In short, Google Analytics turns credential issuance into a measurable, optimizable strategy, letting Acreditta and its customers demonstrate the real-data value of every recognition.

📘 Tutorial: How to create an account and property in Google Analytics for Acreditta (you can also lean on Google’s support: Set up Analytics for a website and/or app)

Access Google Analytics

1. Go to 👉 https://analytics.google.com.
2. Log in with your Google account (preferably a corporate one).
3. If it’s your first time, you’ll be asked to create an Analytics account.

Create a Google Analytics account (only if your organization doesn’t already have one)

1. Start with the blue-highlighted option that says “Start measuring.”
2. In the Account Creation section, fill in the account or organization name (e.g. Acreditta) and check whichever data configuration options you prefer (recommended: enable all of them for deeper analysis).
3. Click Next.

Create a property in Google Analytics

1. In the Property section, click Create property. (If you already have an account created, go to the Manage (⚙️ Admin) button in the bottom-left corner, then click the Create option in the top left.)
2. Enter the data: property name (e.g. Acreditta Platform), time zone (e.g. Bogotá GMT-5, or your own country), and currency (e.g. Colombian Peso COP or USD, depending on your preference or country).
3. Click Next and fill in your company’s information: category (e.g. Software/Internet), company size, and intended use of Analytics (e.g. measuring interactions, traffic, engagement).
4. Click Create.

Set up the data stream

1. Google will ask you to select the data source — choose Web.
2. Enter the Acreditta platform URL (acreditta.com).
3. Give the stream a name (e.g. Acreditta Web).
4. Enable Enhanced Measurement so Analytics automatically collects interactions.
5. Click Create stream.

Get your Measurement ID

1. Once the stream is created, you’ll see a code like G-XXXXXXXXXX.
2. Copy this Measurement ID, since you’ll need it to integrate with Acreditta.

* If you’re not sure how to find this code, just follow this path from your Google Analytics platform: Admin > Data collection and modification > Data streams, then select the property you want to use with Acreditta — you’ll find the Measurement ID in its detail view.

Integrate Google Analytics with Acreditta

1. Log in to your Acreditta account.
2. Go to Settings → Organization Information → Google Analytics Code.
3. Paste the Property ID (Measurement ID).
4. Save the changes.

Confirm it works

1. Go back to Google Analytics.
2. In the left menu, open Realtime.
3. Open your Acreditta platform in a new tab and interact with it a bit.
4. If everything is configured correctly, you’ll see your visit reflected in real time ✅.

📌 Expected result:
You’ll now have Google Analytics connected to Acreditta and will be able to view metrics such as:

• Total traffic.
• User demographic data.
• Most-viewed credentials.
• Customer interactions.